Thanks Darren for the guest post. To all others, I will not be accepting any more guest posts or paid reviews in the near future; want to work on the bum marketing case study. @ Agent 001, the ad you submitted doesn’t seem to be displaying so please email me the image URL and your link and I’ll put it up. :)

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own” – Henry Ford

I want you to think about something. Think about the last moment when you had an argument with a friend.

Good. Now think what caused the argument. Is it that you couldn’t understand his point of view? Or he couldn’t understand yours?

See, many problems could be easily solved if we just understood other people’s point of view.

This applies in internet marketing. How can you solve a customer’s problem if you didn’t understand his point of view? Some marketers say it in other words: “put into your customer’s shoes”. But I say “be in the same time in your and in your customer’s shoes”. Create a win-win situation.

Let me give you an example. Many marketers, in order to sell their product, just make a pitch about a product they sell and expect that somehow “magically” the interested “zombie prospects” will come and buy without hesitation. Sorry, but you gonna hardly get 100 prospects if you do this. People are not dumb (with some exceptions).

Now, let us take an opposite example. Ed Dale and Dan Raine created the Thirty Day Challenge site, a site where you can download very valuable free videos if you’re marketing beginner or even a veteran. With that, they make YOU want to get more of their stuff, even buy their product or get a paid membership!

This is a very famous concept popularized by Eben Pagan (his penname in the dating industry is David De Angelo) called ‘move the free line’. By moving the free line you create a win-win situation. You give away your best tips and advices on the niche where you market and your customers feel valued and gain trust in you. You win, they win.

So, the next time when you’ll be doing something in your business, ask yourself this question. Look from your customer’s point of view. Although it may sounds obvious, if you don’t get this foundation you’ll never be able to progress further. Often the simplest things are the most powerful ones!

Peace,

Darren

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